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sparklight studios is a small creative company specializing in website, graphic, video, and stage lighting design.
| Communicate Your Vision |
We take care of your creative needs. Our client support, design team, and management will form a lasting relationship with you, your business or non profit. We strive to give you the creative tools you need for success. Our services are convenient for you and professional.
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Recent news
Social Media & Branding May 21, 2008
The undeniable appeal of social media tools and their ability to advance brands are concepts analyzed by Chris Garrett in his blog, Chris Garrett on New Media. In this interesting article he argues that forums, blogs, and even Flikr have the potential to market brands by introducing influences to a significant audience. Visit Garrett's column to learn how you can take advantage of this new fountainhead of attention.
Selling the Invisible May 18, 2008
Shoestring Branding has released an article on an analytical process through which you can attempt to "Targetize" your business. That is, stand out from the masses by surprising the costumer with consideration of their "paint points," and eliminating them. After all, as Mario Sanchez writes, "meeting expectations or doing things a little better is no longer enough to build a business." Head over to Shoestring Branding for the article in its entirety.
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